Local Search Engine Optimization
Local search engine optimization is an online marketing strategy you should focus on if you have a storefront or have a service area that is in one localized area. As a small business owner you need to let Google know where your business is located and what you offer so that you show up on Google’s search engine results pages. Investing in Search Engine Optimization is more important now than ever before. It is one of the single most important components of any business’s online presence.
Online Success Starts with Being Found By Your Customers through Search Engines
Local searches are search engine queries that incorporate location-based keywords such as “New Jersey”, “Manhattan”, “NYC”, etc. The combination of these location based keywords with other relevant keyword phrases for your business make up a complete keyword phrase for local search.
For example if you are a learning center in New Brunswick NJ you want your website to be optimized for keyword phrases such as “learning center New Brunswick”, “learning center Middlesex County” “tutors in New Brunswick”, “SAT Prep in New Brunswick”, etc. You are competing with all other businesses in your area for the top spot on search engines such as Google, Yahoo and Bing. Whichever business appears at the top of the search page will undoubtedly get the most business from search engines.
What is local search engine optimization?
Over 90% of your potential customers look for businesses, products and services online prior to making a purchase. This number is only expected to increase. Do you want them to be able to locate your business online, or not? Without an organic SEO strategy in place, people will have a very difficult time finding your business and will find your competitors instead.
Local Search Engine Optimization is Cost-Effective
Compared to the costs of other marketing such as advertising in magazines and newspapers, Pay-Per-Click (PPC) ads, email marketing programs and social media marketing, Search Engine Optimization provides a great return on investment. Your organic search engine optimization ranking is the foundation of your online presence.
Attract Local Customers to your Website through Local Search Engine Optimization
Some of the advantages of local search engine optimization include:
Highly Targeted Audience
With utilizing location based keywords you will be targeting customers in your exact service area. This will help you target these potential customers that are actively searching for your products or services.
Higher Search Engine Ranking
Generally the more specific your keyword phrases are, the higher your website will appear on search engines.