Search Engine Optimization
Search engine optimization is the continual process of maintaining and improving a website’s ranking on search engines. The goal is to make your website easy for search engines to read, find and quantify its relevancy to users.
By updating and optimizing the content and code of a website such as title tags, meta data, image tags, header tags, urls, copy and so forth, you are able to increase the relevance of your website to your specific services, products and location which will ultimately get your website higher rankings on search engines.
The goal is to have relevant and easy to understand content that is mostly in HTML so that Google and other search engines can easily understand and process the data of your pages. Having flash and other code intensive software on your website will hinder your overall SEO campaign performance.
Why is Search Engine Optimization (SEO) so valuable to your business?
As consumers (over 90%) continue to turn to search engines such as Google in increasing numbers to find local businesses, appearing higher in search engine result pages becomes even more important and essential for growing your business. Search Engine Optimization is targeted marketing. Advertise your business where local customers are looking. Think about it. Where do you go to search for local products and services?
Search Engine Optimization – On-Page vs. Off-Page
We envoke a strategy that will increase your “organic” search engine ranking:
On-Page SEO: process of designing and implementing certain key elements to make your website search engine friendly. Includes changes to title tags, headings, keywords, alt tags, image tags, url
Off-Page SEO: increase your online web presence and the credibility and popularity of your website through original, specialized content we will create for your business. This content will link back to your website and includes articles, blog marketing, press releases, videos, review sites, local listings, etc.
Backlinks are still King in the SEO world
Although there are thousands of things you can do to get your site to the top of search engines, only a few will make a noticeable difference. Obtaining backlinks from other relevant websites is thought to be the best way to obtain first page rankings status on Google. A back link is essentially just a link on another website that if clicked on will take the clicker to your website. The more relevant and powerful the site the better results you will achieve. A good way of doing this is setting up a Content Management System account and submitting your own content that embeds keywords that link to your website.
Increase your Online Visbility
Choose us to optimize your website and increase your visibility on major search engines like Google, Yahoo, and Bing. We are skilled at making sure your business ranks highly for local search results, reaching your target audience and bringing local customers to your site who are ready to buy.
Call for a Free SEO Quote or SEO Review of your current Website: 732-447-6640