Monthly Archives: August 2013

Search Engine Optimization for Small Business

Over 90% of potential customers turn to search engines such as Google to find local businesses. Appearing higher in search engine results is the most important and significant factor in growing your business. If you are not advertising your business where potential customers are looking for your products and services then you are missing out on a substantial customer base.

The goal of search engine optimization is to grow your customer base and bring more traffic to your website by optimizing the quality and focus of your website’s content.

Here are a few tips on how to start ranking higher on search engines:

Keyword Research: determine which keywords and phrases to target by examining search volume, how difficult it is to rank each keyword or phrase, and the conversion rate of website visitors for each keyword and/or phrase. Using specialized metrics for each of these will help build a plan for targeting the most worthwhile terms that will have the largest earning potentials.

On-Page Search Engine Optimization: improve the quality of content on each page by targeting specific keyword phrases. This would include optimizing design, user experience, keyword use, and meta titles and descriptions.

Web Browser and Mobile Phone/Tablet Compatibility: ensure that the website’s
information is optimal for search engines to crawl and compatible for web browsers such as Safari, FireFox, Chrome, Internet Explorer and Opera. Also display website beautifully on all mobile phones, tablets and a wide variety of other devices.

Social Media Marketing: grow your company following on social networks such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and many other emerging social communities to build more web and foot traffic and positive brand awareness.

Back Links and Link Building: determine web sources for external links to acquire back links to your website.

Website Analytics – measure and track performance to ensure continuing on a successful SEO track and fixing mistakes or phrases that do not convert.

We know that starting a business can be a costly endeavor, and most small business owners have a limited budget to spend on their website and online marketing. That is why we deliver a professional and effective strategy that is less costly than the competition and delivers measurable results.

Call Local Buzz today for a free consultation at 732-447-6640.