Here are the top 5 non-negotationable things that need to be on your business website. By implementing these 5 things onto your website it will help convert website visitors into customers.
1. Responsive Website Design
A responsive website design will adjust to the screen size of various devices (desktop, laptop, mobile phone, tablet, etc.). This is especially import since Google’s algorithm update which may penalize your website for not being mobile-friendly. Mobile internet browsing has officially overtaken desktop browsing which makes it a necessity to have a responsive design implemented on your business website. If your website isn’t
2. Phone Number and Email on every Page
It is extremely important to display your phone number, email and link to your contact form in a clear and prominent area on each page of your website. This will undoubtedly result in more website visitors to contact your business. It also establishes trustworthiness to your users.
3. User Friendly Navigation
Keep your menu bar clear and uncluttered. A website that is easy to navigate allows website users more time to explore more information about your products and services.
4. Consistent Branding
Website design that has a consistent look and feel when it comes to your logo, fonts, images and color palette will create credibility to your website visitors. Showcasing a strong brand identity is becoming increasingly important for businesses to take advantage of as consumers are willing to pay more for a product if the brand delivers a positive branding experience.
5. Nice Website Images
Including nice website images is very important to engage website users. It is best to use original photos from your business however as a last resort you can find a lot of high quality images on stock photo websites as placeholders.
This was a fun website design project to work on for NYC Fashion Blogger Bree from the Tall Society. She blogs about what it’s like being a 6’4″ woman in New York City while sharing her favorite fashion finds with her followers. This blog was built on WordPress which is a great CMS platform for bloggers. WordPress allows Bree to login to the administration panel of her website from anywhere and update the image slider, add new blog posts as well as edit any text or images. The website acts as her main hub for sharing “All Things Tall” and connects all her social media platforms (Facebook, Twitter, Instagram & Youtube) in just one place.
Features on this WordPress blog include:
Responsive Image Slider: The homepage has a responsive image slider that resizes based on which device you are viewing the website from. It showcases high quality images from select blog posts.
Mobile Friendly Design: The responsive framework of this custom built website resizes based on which device you are viewing it from. From mobile phones to tablets to laptops, this website will display beautifully on all devices. On the mobile view the menu resizes and becomes just a button to reflect the smaller screen size.
Sidebar Advertisements: Google AdSense was integrated into the website to monetize it and generate revenue. We placed 3 responsive ads into the sidebar for the user to click on.
Social Media: Social media integration allows users to easily share any of the blog posts via Facebook, Twitter, and Instagram. There is also another area of the sidebar that allows users to navigate to Bree’s other social media pages.
Instagram Feed: There is an Instagram feed at the bottom of the website which gets dynamically updated whenever Bree adds a new picture to her Instagram page. This is a great moving piece of the website because it keeps the website more interactive and very current.
Video integration: Youtube videos were integrated into the sidebar for quick access and several different blog posts.
SignUp Pop Up: When arriving on the site there is a pop up that appears that prompts users to subscribe to The Tall Society Newsletter.
Newsletter SignUp: Users are able to enter their email address into the signup box on the sidebar to stay up to date with new posts and news from The Tall Society blog.
When it comes to Websites, First Impressions Matter
Great design gets customers to trust you and stay on your website. Poor design creates mistrust and makes people X out of your website.
In Google’s Research Blog, a Senior User Experience Researcher explains why users love simple and familiar designs when it comes to websites and why your website needs to make a great first impression. This article explains that in less than 50 milliseconds users get an initial “gut feeling” about a website that helps them decide whether to stay on a website or click “back” and go to another website.
A website’s first impression depends on two critical factors:
1. Simple Design: website design should not have a busy or complex layout
2. Familiarity within Business Industry: website design should look like other authority websites within your specific industry.
Another website design study showed that users access the reliability of a website not on its’ content but on its design. A whooping 94% of study participants cited design related issues when doubting the reliability of a website and only 6% of participants said that content related issues were taken into account for a lack of trust when it came to the website. This study clearly shows that website design and not website content plays a much larger role in the credibility of your website to visitors.
Top 5 website design elements that cause mistrust to a user:
Busy or complex layout
Pop-up and animated advertisements
Small text that is hard to read
Slow website loading time
In summary, the most important thing to remember when it comes to your website design: Keep your website design simple and familiar. Consumers have a fixed idea of what a website in your industry should look like and will expect your website to fit into this category. If you go for an unconventional layout or something overly creative, people are less likely to like your website or stay on it.