Category Archives: Search Engine Optimization

Search Engine Optimization for Small Business

Over 90% of potential customers turn to search engines such as Google to find local businesses. Appearing higher in search engine results is the most important and significant factor in growing your business. If you are not advertising your business where potential customers are looking for your products and services then you are missing out on a substantial customer base.

The goal of search engine optimization is to grow your customer base and bring more traffic to your website by optimizing the quality and focus of your website’s content.

Here are a few tips on how to start ranking higher on search engines:

Keyword Research: determine which keywords and phrases to target by examining search volume, how difficult it is to rank each keyword or phrase, and the conversion rate of website visitors for each keyword and/or phrase. Using specialized metrics for each of these will help build a plan for targeting the most worthwhile terms that will have the largest earning potentials.

On-Page Search Engine Optimization: improve the quality of content on each page by targeting specific keyword phrases. This would include optimizing design, user experience, keyword use, and meta titles and descriptions.

Web Browser and Mobile Phone/Tablet Compatibility: ensure that the website’s
information is optimal for search engines to crawl and compatible for web browsers such as Safari, FireFox, Chrome, Internet Explorer and Opera. Also display website beautifully on all mobile phones, tablets and a wide variety of other devices.

Social Media Marketing: grow your company following on social networks such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and many other emerging social communities to build more web and foot traffic and positive brand awareness.

Back Links and Link Building: determine web sources for external links to acquire back links to your website.

Website Analytics – measure and track performance to ensure continuing on a successful SEO track and fixing mistakes or phrases that do not convert.

We know that starting a business can be a costly endeavor, and most small business owners have a limited budget to spend on their website and online marketing. That is why we deliver a professional and effective strategy that is less costly than the competition and delivers measurable results.

Call Local Buzz today for a free consultation at 732-447-6640.

The 3 Most Important On-Page Search Engine Optimization Techniques

What are the top 3 search engine optimization techniques to get top Google rankings?

Quick Answer: URL, title, snippet (meta description)

Long Answer: Your websites URL doesn’t have to be your company name.  A huge part of SEO is getting your domain name to contain a main keyword. For example, if you are selling shoes and you aren’t a huge company like Steve Madden then your URL should be something like  Steve Madden already has name recognition and therefore does not need to include shoes into their URL. By having “shoes” in the domain name, you are letting Google know that your search should be ranked higher when a customer searches for anything containing shoes. This gives you a HUGE advantage in the search engine wars.

Another thing to keep in mind: When Google search results come up, what do you see? You see the title of a website, its URL, and a snippet (small blurb that describes the website.) It makes sense that these are the items that Google puts the most emphasis on in their rankings.

How to change the Google snippet?

Include the following in your <head> portion of your website coding.

<meta name=”description” content=”Insert 2 sentences with keywords that you want your customers to find you for.” />
Optimize your URL
Optimize your <title> tag
Optimize your snippet
These 3 sections are the most important for on-site SEO. There are several other things that you can do however these are the most important Search Engine Optimization techniques.