What are the top 3 search engine optimization techniques to get top Google rankings?
Quick Answer: URL, title, snippet (meta description)
Long Answer: Your websites URL doesn’t have to be your company name. A huge part of SEO is getting your domain name to contain a main keyword. For example, if you are selling shoes and you aren’t a huge company like Steve Madden then your URL should be something like www.buyshoesonline.com. Steve Madden already has name recognition and therefore does not need to include shoes into their URL. By having “shoes” in the domain name, you are letting Google know that your search should be ranked higher when a customer searches for anything containing shoes. This gives you a HUGE advantage in the search engine wars.
Another thing to keep in mind: When Google search results come up, what do you see? You see the title of a website, its URL, and a snippet (small blurb that describes the website.) It makes sense that these are the items that Google puts the most emphasis on in their rankings.
How to change the Google snippet?
Include the following in your <head> portion of your website coding.