Author Archives: Local Buzz

Do I NEED a Mobile Website?

Mobile Website for www.SallyDuvall.com

Simply put, your business needs a mobile compatible website. Google found that 92 percent of smartphone owners in the US seek local (offline) information via their devices, and that 89 percent of those people took some form of action after such a lookup (such as calling, visiting or purchasing a product or service). Beyond this Google said that 25% of people in the US made a purchase after a local lookup. In addition, in the US, 51 percent called a business and 48 percent actually went to the business location.*

What does this mean for your business?

More and more your customers are accessing your website on mobile phones, tablets and other devices. Check your website to see how it appears on these devices as well as on the major browsers including Safari, Internet Explorer, Firefox, and Chrome. Odds are your website does not look the same on all of these platforms. Especially on mobile websites, your desktop website will be very hard to read for smartphone viewers.

It is estimated that more than 1 billion people are using mobile devices as their primary internet access point. Are your customers able to easily access your website content?

*http://searchengineland.com/google-95-percent-of-us-smartphone-owners-use-search-113017

Business Facebook Page

Does my business need a Facebook page?

Short answer: Yes.

Think of your Facebook Page as a mini-website on Facebook that your customers can conveniently interact with and recommend to their friends. In order to grow your customer base and keep current customers interested in new products or services, a facebook page is vital to your business marketing plan.

Engage your audience and multiply your Facebook Fan Base.

When a customer “likes” your facebook page it will appear in their friends’ news feed.
They will also now be updated on everything that appears on your business facebook page which means they will have regular contact with your business, organization, event club or anything else.

Since Facebook is the number one used site online and pretty much everyone is using it, your business should use it too. We believe that if used correctly, Facebook can be one of the most powerful and effective forms of online marketing.

A Business Facebook Page is a great way to engage potential customers through their favorite Social Media Platform.

Get a Business Facebook Page

Contact Form
Coupon Page
Sell Products on your Facebook Page
Lead Generator
Picture Gallery
Twitter and Blog Integration
Youtube and Video Page
About Page
Map with Directions

Integrate your Facebook page with your website to maximize customer interactivity.

What is WordPress?

WordPress is an open source content management system (CMS) based on PHP and MySQL. It is very dynamic and has virtually an unlimited amount of features. It is undoubtedly the most popular CMS in use on the internet.

But what can WordPress do for you?

WordPress is a platform on which a website can be built on. Whether you are a blogger, mom and pop shop, or fortune 500 company WordPress can work for your website. Once you have hired a WordPress developer and designer to custom build your website, you will receive a login and password to the backend of the website. From there you will be able to change virtually any content on your website. You will be able to add and edit pages, pictures, videos and blog posts. Most of our clients are able to access their website within minutes and find it very simple to maintain their website without having any technical experience at all!

Most of the website we build are on WordPress. Check some out in our Website Design Gallery.

Need a WordPress Website designer? Call 732-447-6640 or Fill out our contact form to get a free quote today!

Google Places Marketing

Google Places is the name that Google has given to the location relevant search section of Google that comprises both Google Maps and Google Earth. Recently, Google has changed their search algorithm in order to put a larger emphasis on the location based searches that Google Places offers. If Google feels that the searcher is looking for a local place (based on an inclusion of a location such as a zip code or city name) then Google shows a map on the side of the page and local business listings at the top of the search results.

Google has placed a larger emphasis on Google Places because it makes searchers much more relevant. Last year, 30-40% of the searchers were for a specific location. Googles goal is to be the most relevant search engine. So in order to meet the needs of its searchers, Google has made local business listings more relevant in their search results. This is why we have a specific internet marketing service geared towards local internet marketing – because it is so powerful and gets your local business much more online visibility and customers.

The demand for a Google Places listing is growing and if you have a website you need to have a Google Places listing or you will lose out on many potential customers. A Google Places listing includes images, videos, categories, broad description, and coupon area. Yahoo and Bing are also put an increased emphasis on these location listings.

There are many tricks and tips to get your listing to the top and that is where Local Buzz comes in. Check out Local Buzz Internet Marketing Services to find out how to get many more customers in your local area.

The 3 Most Important On-Page Search Engine Optimization Techniques

What are the top 3 search engine optimization techniques to get top Google rankings?

Quick Answer: URL, title, snippet (meta description)

Long Answer: Your websites URL doesn’t have to be your company name. A huge part of SEO is getting your domain name to contain a main keyword. For example, if you are selling shoes and you aren’t a huge company like Steve Madden then your URL should be something like www.buyshoesonline.com. Steve Madden already has name recognition and therefore does not need to include shoes into their URL. By having “shoes” in the domain name, you are letting Google know that your search should be ranked higher when a customer searches for anything containing shoes. This gives you a HUGE advantage in the search engine wars.

Another thing to keep in mind: When Google search results come up, what do you see? You see the title of a website, its URL, and a snippet (small blurb that describes the website.) It makes sense that these are the items that Google puts the most emphasis on in their rankings.

How to change the Google snippet?

Include the following in your <head> portion of your website coding.

Summary:

Optimize your URL

Optimize your <title> tag

Optimize your snippet

These 3 sections are the most important for on-site SEO. There are several other things that you can do however these are the most important Search Engine Optimization techniques.